IT’S OFFICIAL!
Yes, social media has officially taken over. Whether it be one favourite platform or a full variety, all of us use it as the way of interacting with each other. It’s the most popular way of retrieving and distributing data, all the while staying in the loop of what’s new.
This important way of sharing information has hit society with a crushing wave of necessity, and it isn’t going anywhere. This wave keeps us connected in a way like no other and it’s no longer just for personal use, as businesses consider it a highly important asset in order for their business to thrive.
Sharing daily posts, blogs and updates all play a key role in the success of a business as it allows users to remain in touch with what’s new and what’s important. Nowadays, individuals are actually hired to manage social media pages for a business as their full-time job.
Social Media as a Full-Time Job?
To some, it might seem like a dream-job, just sitting around while being encouraged to be on your phone or computer all day. But it’s not that simple. After a while it can become more and more difficult to know what to post, on what platform, and when.
THE IMPORTANCE OF SCHEDULING.
A good rule to follow, is to not only post daily but to mix promotional posts with other kinds of posts – so you don’t overwhelm your audience with a single-toned posting system. So, how do you stay on top of that?
Well, the quick answer is to plan it out ahead of time. Which is where scheduling comes in handy.
Gain an understanding of who your audience is, what platforms are most interactive with the users, and when during the day and the week the users interact with your posts the most. After you understand this, the rest will seem a lot easier to manage.
Your posts should sound professional but should also give off an impression that a real-life person wrote them. Otherwise, your posts might come across as robotic and underwhelming. Users want to know that there is a human behind those words, so they can relate to them and therefore, the business.
Once or twice a week, you should plan ahead and think about what you’ll post for the following week. Using a scheduling dashboard such as Tweetdeck, you can schedule out your Twitter posts ahead of time so that you don’t have to come up with new material on the spot.
GETTING THE HANG OF IT!
If you get in the hang of this, it will make your social media-posting life a lot easier and slicker. Not only will you be able to properly and thoroughly brand yourself or the company, but your audience will gain a respect for you and/or the business you’re trying to promote. It’s a win-win!
So, remember… there is a technique to posting on social media, and it will always benefit you to stay ahead of the game and schedule your posts ahead of time.
MSDARANGA 