THE ULTIMATE NEW-AGE OXYMORON
To any social media user, these words might stir up some emotions. It is highly probable that some of us have already asked ourselves the following question. Is it possible to be your true authentic self while trying to self-promote and brand your image?
Why do we use social media?
I think it’s safe to say that people use social media to be able to share their own ideas and experiences in hopes of connecting to as many people as possible. But what if what you’re sharing doesn’t receive the attention that you had hoped for? Is it because you’re doing it wrong or it isn’t good enough? Well, it’s not that simple.
There is more than one way to use a social media platform, and we all know that. But there are definitely better ways than others.
This is where things can get complicated
It’s hard to imagine yourself as being successful if you receive one single like on a post that you just put your heart into, and on top of that, it looks like it came from a fake profile. But that’s not what social media is actually about. We all know deep down that you can’t please everyone, but it often ends up feeling that way.
It’s impossible to measure success as everyone’s perspective on the term and feeling is different, but something that remains true is that humans like humans who are genuine.
It’s easy to get caught up in this mindset that you have to be “perfect.” If you’re not careful, over time you lose touch of YOU and become a persona.
Nichole Howson
It shouldn’t come down to how many followers one has, or how many likes a post gets, but more-so if the readers can relate to you or not – and being your authentic self is the number one way to let that happen.
We use social media – Social media doesn’t use us
The important thing to remember is nobody but yourself can be you, and that’s where the true magic happens. Once you know who you are, it becomes easy to discover and promote your brand – without feeling guilty of being inauthentic.
If you know you’re being honest with yourself, then readers will pick up on that, and assume you’re being honest with them as well.
IS IT POSSIBLE TO BRAND YOUR AUTHENTICITY?
So, is it possible to brand your authenticity? The answer is yes! And what makes it even better, is that when you’re being authentic, the branding automatically follows suit.
Just remember, if you’re being your true self, others will genuinely appreciate it, and therefor enjoy whatever it is you have to offer and share without letting the facade of social media make the rules!
I want to know what you think. Leave a comment below on whether or not you agree or disagree that anyone can brand their authenticity.
MSDARANGA 